Choose Your Own Adventure
Challenge: Our December 2023 global AI employee survey revealed that 49% of employees didn’t have plans for expanding the use of AI in designing or delivering experiences for clients. We needed to get ahead of the pervasive impact that GenAI was guaranteed to have across agency job roles and everyday tasks.
Insight: If you’re not learning, you’re not growing
Idea: Introducing AI Fest: Choose Your Own Adventure—a digital festival that demystified AI and encouraged peer-to-peer learning through the power of play. For 10 days, we engaged our global employees from every discipline for a virtual learning and collaboration event focused exclusively on GenAI and its Impact on the work we do designing and delivering experiences.
The Results
Relying on peer-to-peer learning, it cost $0 out of pocket
Participation: 96% global agency
Average number of sessions per attendee: Approximately 4+
Average hours per attendee: 4+ hours
94% rated the sessions as very valuable or valuable in inspiring them to experiment with AI
AI Fest NPS Score: 60% (excellent)
60% improvement overall frequency of use, to 32%
