Marketing a marketing agency
As a designer on the agency marketing team for Jack Morton, my task was to design content that pushed the limits of shifting social media trends while remaining consistent within our brand guidelines so our agency’s purpose was clearly portrayed. With Work, Culture, Awards, and Education being our north stars that guided content, we would strategically design our feed to provide our followers with valuable posts that reflected what Jack Morton is. Check out below how we showed up.
Jack Morton Global Sizzle Reel
Work
As an agency, it is essential that we routinely showcase our work. One of the challenges with showcasing work is that case studies often come in around 2 minutes or more which is much too long for attention spans of most viewers on social. The job of our team is to simplify that content into only the essential video and imagery necessary to tell a compelling story. We combine our work footage with social media trends so that our content is always relevant and consistently attracting the attention of people that don’t know us at all.
Trends Reveal video 2022
NFL Season Kickoff video highlighting our NFL work
Culture
Culture content is all about highlighting the passion and people behind Jack Morton in an authentic and fun way. We have to find a way to make all the diverse content that comes from culture content still look and feel like Jack.
Strategizing and designing content that aligns with shifting trends that clearly communicates the authenticity behind our brand and company culture.
Seamless swipe graphic design
Carrying design elements through to Powerpoint
Designing content around Heritage Months
Our Summer Interns 2022 series is one example of how we produced content that highlights the people behind our work. We designed content in a way that equally promoted individuals as much as it did the agency with design-forward concepts and video.
Heritage Month Content
Authentic Workplace Content
People Content
Recognition/Awards
We developed a design system for how to share award winning work that merged our branding with the guidelines of different award groups so that we had consistency across our feed. This allowed us to routinely showcase award winning work that had structure around the required elements and creativity come from the work footage so the videos always felt fresh.
Newscast Studios BPA Awards – NFL LA Set
EX Awards – adidas Liquid Billboard
Chief Marketer 200 List
Educational
One of the primary purposes of our social media channels is to provide useful content to our followers. The primary challenge we faced is to design graphics that simplified complex articles and thought leadership into quick information that. cut through the clutter of social media.
Quote style Content
These graphics are meant to provide valuable perspective to our followers while also having simple and strong design.
Thought Leadership Content
I had to consolidate complex thought leadership articles into short, visually intriguing designs that allowed for easy consumption of information.
Results
7.039 million
Search impressions on our website generated through social media
$11.24 million
Generated from inbound leads
increase in LinkedIn followers in 2022
8,216
1.062 million
impressions made on LinkedIn alone in 2022
491
qualified inbound leads attracted
social media content that generated a 142% YOY increase in user engagement