Overview
Miller Lite champions come-as-you-are connections. Since 1975, people have relied on the brand to help unlock their most genuine self. Miller Lite Social met festival goers right here – the corner of self-expression and community.
The Experience
We helped Miller Lite deliver on their brand promise by showing up where people feel free and connected – at music festivals across the U.S. We built Miller Time Social, a traveling bar that included customized engagements tailored to each city, VIP views from our upper deck, exclusive Wi-Fi, and a unique sales opportunity for Miller Lite.
The Results
Miller Time social brought together over 33,400 to bond over Miller Lite. At the peak, product sales were over $100,000.
